Agenda
What we’ll cover
Why lead magnets and the teams behind them are changing
Clay’s four-step process you can steal
Inside the Speed-to-Lead benchmark and workflow
How Clay data became an interactive report in Ploy
[Live Demo] Refining Alex’s Reddit AMA workflow
What else you can build with PloyDB
Lead magnets changed on both sides
The visitor experience
Before
A generic PDF
Now
Custom and value-driven
The team behind it
Before
An entire team
Now
One person orchestrating
Clay’s four-step process you can steal
Pull from real insights you’re hearing on the front lines
Make the space (or build a role) that solves those pains
Stay connected with the latest tools
Leverage your existing distribution
What is the Speed-to-Lead report?
6,346
Forms tested with agents
32%
Received an email reply
The automated workflow
Target account list uploaded
Speed to Lead Benchmark
Speed to Lead Benchmark
Created by alex.lindahl
How Alex turned the data into the report
Shape the report
Write the report, decide its sections, and add the content.
Build it in Ploy
Create the page skeleton, charts, animation, and interactions.
Connect the data
Upload the benchmark CSV to PloyDB and map the report fields.
Generate the right experience
Use the submitted email domain to show the matching company report.
Let’s refine Alex’s Reddit AMA workflow live
Prepared Reddit AMA data
Uploaded to PloyDB before the webinar
Live in Ploy
Add one interactive chart
Mock preview
Guest interest
Workflow interest
What else can you build with PloyDB?
ABM pages at scale
Mini-apps for your ICP
Media libraries
See a live demo of creative PloyDB use cases next week!
What to keep in mind while you build
Start with a problem already present in customer conversations.
Give the visitor a useful, product-relevant experience.
Design the data capture and sales conversation together.
Build reusable scaffolding so one project becomes a program.
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Q&A
Alex Lindahl
Creator in Residence, GTM Engineering at Clay
Will Gao
Co-founder and head of growth at Ploy