ploy

Marketing roadmap

TURN THE AUDIT INTO PIPELINE

A live Kanban board for the projects that sharpen Ploy's positioning, grow non-brand demand, and move more qualified companies into the funnel.

4

Active

2

Blocked

1

Done

Qualified-lead growth

THE WORK

Backlog

10

Important work that has not been sequenced yet.

HighProof

Publish the enterprise ABM case study

Show the account input, on-brand page workflow, scale, sales use, and attributable outcome for enterprise ABM.

Phase
Days 15–45
Outcome
Case-study-assisted demo and opportunity rate
Stop or rethink when
Change the proof or placement if 500 qualified sessions produce no assisted-conversion signal.
Open source
HighProof

Publish the programmatic SEO case study

Document the dataset, page system, brand safeguards, publishing velocity, and organic or pipeline result.

Phase
Days 15–45
Outcome
Qualified organic visits and assisted pipeline
Stop or rethink when
Revise if traffic grows without qualified progression or the case study earns no impressions in 45 days.
Open source
HighProof

Publish the migration and iteration case study

Show the before state, time to launch, ongoing publishing velocity, SEO preservation, and business outcome.

Phase
Days 15–45
Outcome
Calculator-to-signup and case-study-assisted conversion
Stop or rethink when
Rework the story if it does not improve calculator progression after 500 qualified visits.
Open source
CriticalSEO & AEO

Own the AI-powered marketing platform category

Build a definitive category page around the website-centered observe, act, execute, and measure operating loop.

Phase
Days 15–45
Outcome
Non-brand impressions, top-50 ranking, and qualified conversions
Stop or rethink when
Revise intent and evidence if there are no impressions in 45 days or no top-50 position in 90 days.
Open source
HighSEO & AEO

Build the website-builder-plus-tools comparison

Compare Ploy with the fragmented workflow of a website builder plus SEO, analytics, visitor identification, and automation tools.

Phase
Days 15–45
Outcome
Commercial-query visibility and comparison-assisted conversion
Stop or rethink when
Consolidate or reposition if the page does not enter the top 50 within 90 days.
Open source
HighSEO & AEO

Expand migration calculator routes

Create platform-specific migration routes for Webflow, WordPress, Framer, and custom stacks around the live calculator.

Phase
Days 15–45
Outcome
Non-brand calculator starts and activated signups
Stop or rethink when
Stop expanding a platform cluster if it earns no impressions in 45 days or no qualified signups after meaningful traffic.
Open source
MediumSEO & AEO

Strengthen visitor identification demand capture

Align the feature page and supporting content with visitor identification software and post-identification workflows.

Phase
Days 15–45
Outcome
Commercial impressions and qualified company activations
Stop or rethink when
Reframe around the workflow if category traffic does not reach a first-value event.
Open source
HighDistribution

Run a customer and partner distribution program

Turn real workflows into customer-authored posts, partner articles, webinars, implementation videos, and independent reviews.

Phase
Days 46–90
Outcome
Qualified referrals, branded search, and sales-call mentions
Stop or rethink when
Stop a channel after three substantive placements with no qualified referral or attributable influence.
Open source
MediumDistribution

Publish a recurring product benchmark

Use privacy-safe aggregate data to benchmark page shipping, migration cost, AI citation movement, or website-to-pipeline performance.

Phase
Days 46–90
Outcome
Earned citations, links, and qualified demand
Stop or rethink when
Change the benchmark if two editions earn no authoritative citations or qualified engagement.
Open source
HighRevOps

Implement lifecycle routing by segment

Create distinct self-serve, agency, and enterprise qualification, nurture, ownership, and SLA paths.

Phase
Days 46–90
Outcome
Sales-accepted opportunity rate and time to owner
Stop or rethink when
Do not automate until stage definitions, owners, fallbacks, and SLAs are agreed.
Open source

Next up

4

Highest-impact work ready to start.

CriticalConversion

Rework the homepage conversion sequence

Resequence the homepage around mechanism, attributed proof, segment routing, then Web, Grow, and Ads.

Phase
Days 0–14
Outcome
Qualified signup/demo completion rate
Stop or rethink when
Keep the control if the challenger improves qualified completion by less than 10% relative after a preplanned sample.
Open source
HighConversion

Add early segment routing

Route startups, enterprise marketing teams, and agencies by their starting condition before the product-module section.

Phase
Days 0–14
Outcome
Segment-page progression and qualified conversion
Stop or rethink when
Revise the routes if they produce clicks without higher qualified progression after 500 eligible sessions.
Open source
CriticalConversion

Fix pricing navigation and allowance consistency

Add Pricing to primary navigation and synchronize credits, visitor enrichment, plan cards, tables, wizard, and docs from one source of truth.

Phase
Days 0–14
Outcome
Pricing-assisted conversion and zero public plan contradictions
Stop or rethink when
Do not close until every public allowance matches billing configuration and support documentation.
Open source
CriticalMeasurement

Define the qualified lead and first-value events

Choose the company qualification rule and one primary activation milestone for self-serve accounts.

Phase
Days 0–14
Outcome
One documented lead definition and one activation event
Stop or rethink when
Do not automate reporting until Marketing and Sales use the same definitions.
Open source

In progress

0

Actively moving with an owner and next action.

No projects here.

Blocked

2

Waiting on access, evidence, or a decision.

CriticalMeasurement

Connect production Search Console and analytics

Connect Ploy.ai production search and website data to the workspace used for marketing decisions.

Phase
Days 0–14
Outcome
Production search and funnel data queryable in one workspace
Stop or rethink when
Remain blocked until the production property is verified; do not substitute the internal deck sites.
Open source
CriticalRevOps

Validate source-to-pipeline attribution

QA source, CTA, signup or demo, activation, qualification, and opportunity state end to end.

Phase
Days 0–14
Outcome
Every qualified opportunity retains source and influenced-page context
Stop or rethink when
Do not trust channel reporting if any required handoff drops or duplicates the conversion.
Open source

Done

1

Shipped work with a verified outcome.

HighMeasurement

Complete the full marketing audit

Audit positioning, conversion, proof, SEO/AEO, external distribution, and measurement for qualified-lead growth.

Phase
Days 0–14
Outcome
Prioritized 90-day roadmap approved
Stop or rethink when
Reopen if production funnel data materially changes the diagnosis.
Open source

KEEP THE BOARD HONEST

Every card has an outcome metric and a stop condition. Update the PloyDB records as evidence changes. The board will follow on the next request.