AnnouncementPloy raises $27M seed to build the first website platform that grows your business.

Ploy: turn your website into your hardest working employee

Ploy turns your website into an employee that watches, learns, and acts.

Meet your hosts

Ploy · OpenAI Build Hour

Bryant Chou

Founder & CEO · Ploy

Co-founder & CTO, Webflow · 2013–2025

Bryant Chou

Lorenzo Gentile

AI Engineer · Ploy

Building the Ploy agent

Lorenzo Gentile

Two builders. One ambitious idea for the web.

05 / One platform

One platform.

Three engines.

Web

Build. Optimize. Convert.

AI website building, SEO and AEO pages, conversion insights, and hosting.

Grow

Identify. Reach. Close.

Visitor identification, intent signals, lead scoring, outreach, and CRM sync.

Ads

Create. Attribute. Scale.

Creative intelligence, campaign execution, and attribution from impression to close.

01 / How it works

Actual technical term: slurping

Sign up, and Ploy slurps your site.

We convert it into a professional design system in 60 seconds, deterministically. You get a working foundation built for what comes next.

Homepage
Pricing
Blog
Kirby slurping food

Your pages, content, imagery, and visual language—ready to build on.

Design from scratch

Design from scratch.

Start with inspiration, then make it unmistakably yours.

  • No AI tells
  • Totally bespoke designs, custom to your preferences

Pick a lookbook direction, then build with a system that keeps it yours.

02 / Why Ploy

Six things that make Ploy different.

02Built in

Revenue outcomes

Generate outcomes that drive revenue and growth

03Built in

Brand design system

Unlock web and advertising creative scale

04Built in

Full measurement

Analytics and a complete data layer measure everything and calculate ROI

05Built in

Expert PloyBooks

Human-crafted workflows you do not need to dream up yourself

06Built in

Enterprise web layer

Enterprise-grade hosting and reverse proxy built in

From first URL to measurable growth—inside one system.

03 / Visitor lifecycle

One visit becomes a warm follow-up.

Ploy identifies the company behind a visit, checks whether it fits your ICP, and carries that context into the systems your team already uses.

01
Pageview captured

Visit

A visitor explores a high-intent page on your site.

02
Company identified

Deanonymize

Ploy resolves the anonymous visit to a company.

03
ICP match

Qualify

Company identity and behavior are checked against your ICP.

04
Follow-up ready

Activate

Ploy syncs the account to your CRM and drafts the first email.

CRM record synced
Email draft ready

Visitor context becomes actionable when identification, qualification, and activation live in one loop.

06 / PloyBooks

Expert strategies, deployed for you.

Neel Murthy

Neel Murthy

PloyBook author

AEO Comparison Pages

Build vs, alternatives, and best-of pages engineered to be cited by AI answers—using the narrow-concession framing.

Omid Ghiam

Omid Ghiam

PloyBook author

SEO & AEO Strategy System

Keyword research, topic clustering, technical audits, on-page optimization, and AI-search visibility.

Emre Kavaloglu

Emre Kavaloglu

PloyBook author

Email ICP Website Visitors

Rank identified visitors, resolve one verified contact each, and stage reviewable Gmail drafts.

Run them once, put them on a schedule, trigger them from an event, or let Ploy decide.

07 / Who it is for

For teams that ship, measure, and win.

01

Enterprise

Scale hundreds of pages without adding more operational sprawl.

02

Agencies

Run PloyBooks across client sites and make the work visible in real time.

03

Startups

Turn the website into an always-on growth team before making the first hire.

One operating layer, adapted to the team and stage.

Try Ploy·OPENAIBUILDHOUR