AnnouncementPloy raises $27M seed to build the first website platform that grows your business.

Ploy All Hands

Tuesday, September 8, 2026

The first thing

PloyDB launches this week

Ployee updates

Travel plans

NYC team

Coming to San Francisco next week

Ployee updates

OOO Updates

Tristan

Out this week · September 6–11

Ployee updates

Kudos

Ben

First referral conversion! Once’s head of marketing referred someone who signed up and paid.

Eliana

Landing our first thought-leader and expert placement with Strategy Breakdowns

Other shoutouts?

Open it up to the room

You had to be there

NY

Co-posting on LinkedIn and other Shown Media takeaways

Will

SF

Keep your networks warm

Ben

North star

Ploy has a core group of customers using the product deeply, growing every week.

Revenue / MRR

MRR

Current MRR

$213,724

Annualized revenue

$2,564,693

Jul 31

Sales-led $45,658Self-serve $127,177

$172,834

Aug 7

Sales-led $63,803Self-serve $125,862

$189,664

Aug 28

Sales-led $89,929Self-serve $122,775

$212,704

Sept 3

Sales-led $91,887Self-serve $121,837

$213,724

Self-serve / acquisition and activation

26,470total signups
996active paying logos

New users

625

−23.2% WoW · week ending Sept 3

PostHog source
Jul 30Sept 3

New paid users

99

−17.5% WoW · week ending Sept 3

PostHog source
Jul 30Sept 3

>10 turns in 24 hours

23.7%

148 of 625 new users

PostHog source
Jul 30Sept 3

Self-serve / conversion and retention

Weekly active users

5.2%

1,362 WAU · −11.7% WoW

PostHog source
Jul 30Sept 3

Paid weekly active users

30.1%

600 paid WAU · −1.3% WoW

PostHog source
Jul 30Sept 3

Week-one free to paid

2.24%

14 of 625 signups · Sept 3 cohort

PostHog source
Jul 23Sept 3

Trailing two-week free to paid

4.32%

Aug 20 · most recent fully mature cohort

PostHog source
Jul 23Aug 20

Net logo retention

80.2%

758 of 945 logos retained · August

PostHog source
MayAug

GTM deep dive

GTM deep dive / 1

Agencies

01

Broad outbound, lead-gen, and general GTM systems agencies have not been the strongest fit. Patrick Spychalski at The Kiln and Eric Nowoslawski are examples.

02

The warmest response has come from agencies that specialize specifically in growth.

03

Alex Fine: strong conversation last week. We are waiting for the agreement before onboarding and launch.

04

This week: Ammo Studio, a Webflow agency, and Clikworks, a Clay agency interested in adding more SKUs.

05

Corey Haines is interested in bringing Conversion Factory on as a Ploy partner.

GTM deep dive / 2

Influencers

01

Kyle Poyar: closed. Ploy is the presenting sponsor of Kyle and Maja’s 2026 State of B2B GTM Report & Virtual Summit.

02

Maja Voje: building her conference website in Ploy this week, followed by Ploybooks and a case study about the experience.

03

Strategy Breakdowns / Tom Alder: the first ad went live Sunday and produced a big traffic bump.

04

Tyler Denk: the first send goes out today.

05

Alex Garcia: nothing has gone live yet. We are waiting to review the creative, with launch expected this week.

06

Passionfroot: the full $70K August budget is committed. 24% of the content is live, and 76% is in feedback.

View Passionfroot influencer examples
GTM update reference

GTM deep dive / 3

Marketing moments

PloyDB webinar this week

The first cut of the Ploybooks video came back

Working on a video to celebrate 30,000 users

GTM deep dive / 4

SEO

936 pageviews

506 visitors landed on the site through a Loudspeaker post

315 came through search

GTM deep dive / 5

Ads

Will will have details after the morning ad strategy sessions.

GTM deep dive / 6

Sales-led

We are in a dry spell and did not close any net-new deals last week.

Our overall close rate fell from 46% to 36%, moving from the top of the range to the middle of ‘great’ for our vertical and ticket size.

We lost 3 deals last week because we did not have a SOC 2 certificate ready. This week’s deep dive will test whether the issue is pipeline persona, sales process, or both.

GTM deep dive / 7

PMF survey voice over

Will

Free users vs. paid users

Founders vs. marketing vs. agency personas

EPD deep dive

EPD demo 1

Slurp / Gulp post-Astra and Fable releases

Update from Q

1

EPD demo 2

#proj-product-vision Preview

Update from Christina

2

Q&A

Questions?

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