AnnouncementPloy raises $27M seed to build the first website platform that grows your business.

Ploy All Hands

Friday, August 28, 2026

The first thing

Bryant’s recap of filming + the PloyDB launch

Ployee updates

New hires

Jiongan

Welcome to Ploy!

Ployee updates

Travel plans

Tristan and Q

Working from San Francisco next week

Ployee updates

Kudos

Shim, Justin, and Lorenzo

Working nonstop on stability issues and unblocking customers

GTM team

Shipping the ABM webinar

Other shoutouts?

You had to be there

On-The-Go Ad Idea

Will

Clay publishing fix

Lorenzo

North star

Ploy has a core group of customers using the product deeply, growing every week.

Revenue / MRR history

MRR

Current MRR

$212,704

Annualized revenue

$2,552,447

Jul 31

Sales-led $45,658Self-serve $127,177

$172,834

Aug 7

Sales-led $63,803Self-serve $125,862

$189,664

Aug 14

Sales-led $74,428Self-serve $129,733

$204,160

Aug 28

Sales-led $89,929Self-serve $122,775

$212,704

Self-serve / acquisition and activation

25,830total signups

977paid users

New users

814

−14.1% WoW · August 21–27

PostHog source

Jun 12Aug 21

New paid users

120

−11.1% WoW · August 21–27

PostHog source

Jun 12Aug 21

>10 turns in 24 hours

20.9%

170 of 814 new users

PostHog source

Jun 12Aug 21

Self-serve / conversion and retention

Weekly active users

6.0%

1,543 WAU · −8.0% WoW

PostHog source

Jun 12Aug 21

Paid weekly active users

31.8%

608 paid WAU · +6.9% WoW

PostHog source

Jun 12Aug 21

Week-one free to paid

8.11%

−23.1% WoW

PostHog source

Jun 12Aug 21

Trailing two-week free to paid

9.90%

August 7 · newest fully mature cohort

PostHog source

Jun 12Aug 21

Net logo retention

81.6%

August MTD · 771 of 945 retained

PostHog source

MayAug MTD

GTM deep dive

GTM deep dive / 1

Agency Partner Program

The following agencies came into the pipeline this week for our inaugural agency program.

Patrick Spychalski · The Kiln

Barbara Ivanovic · Early-stage startup GTM

Ammo Studio · Webflow agency

Alex Fine · Understory

Nathan Lippi · Clay Bootcamp

GTM deep dive / 2

Influencers

Kyle Poyar

Closed · Presenting sponsor for Kyle and Maja’s 2026 State of B2B GTM Report & Virtual Summit

Tom Alder

Strategy Breakdowns · Closed

Tyler Denk

Closed

GTM deep dive / 3

Marketing moments

PloyDB launch

Ploybooks video filmed

25,000 users video

GTM deep dive / 4

Content

The Avoca ABM webinar led to a closed deal: Adaptive Build

Ramping up to weekly webinars

1st educational video edited

GTM deep dive / 5

SEO, Ads

15% of traffic comes from blogs made by our agency

Will to share voice over on ads performance update

GTM deep dive / 6

Sales-led updates

One new closed-won deal this week: Adaptive Build

Moving upmarket and warming up a few big logos

EPD deep dive

EPD demo 1

Ads + analytics overview

Update from Tristan

EPD demo 2

Why sandbox stability matters to customers

Update from Shim

EPD demo 3

Shareable new Ploy link with composer prefill

Update from Bryant

Q&A

Questions?

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