New users
788
−12.4% WoW · Aug 7–13
Jun 12Aug 7
Ploy All Hands
Friday, August 14, 2026
The first thing
Why All Hands? And why we made the move from Monday → Friday
Ployee updates
Kudos
Rodaan, Ben and Christina
Getting Referrals live
Will, Eliana and Sean
The epic webinar
Fernando
Closing his first two deals
Other shoutouts?
Open it up to the room
Ployee updates
OOO planning
Emma
Out all next week · August 17–21
Christina
Out August 19–21
You had to be there
NY
The Scoop from the GTM team
Live from the New York office
SF
Goals and projects
Lorenzo
North star
Ploy has a core group of customers using the product deeply, growing every week.
Revenue / weekly MRR
MRR
Current MRR
$204,160
+7.64% WoW
Annualized revenue
$2,449,925
Jul 24
Sales-led $50,158Self-serve $126,971
$177,128
Jul 31
Sales-led $45,658Self-serve $127,177
$172,834
−2.42% WoW
Aug 7
Sales-led $63,803Self-serve $125,862
$189,664
+9.74% WoW
Aug 14
Sales-led $74,428Self-serve $129,733
$204,160
+7.64% WoW
Self-serve / acquisition and activation
24,047total users
1,680total paid users
New paid users
118
+13.5% WoW · Aug 7–13
Jun 12Aug 7
>10 turns in 24 hours
13.8%
109 of 788 new users
Jun 12Aug 7
Self-serve / conversion and retention
Weekly active users
6.5%
1,555 WAU · −5.0% WoW
Jun 12Aug 7
Paid weekly active users
31.8%
534 paid WAU · +4.7% WoW
Jun 12Aug 7
Week-one free to paid
8.76%
Aug 7 cohort · still maturing
Jun 12Aug 7
Trailing two-week free to paid
6.84%
Jul 24 · newest fully mature cohort
Jun 12Aug 7
Churn at month 1 renewal
20.2%
Jul 31 paid cohort · 19 logos
Jun 12Jul 31
GTM deep dive
Updates from Will to come
EPD deep dive
EPD demo 1
Experimentation
Update from Q
1
EPD demo 2
Text editing
Update from Q
2
EPD demo 3
PloyDB
Update from Max
3
Q&A
Questions, decisions, and anything we should clarify together
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