AnnouncementPloy raises $27M seed to build the first website platform that grows your business.

How to run AI-native SEO/AEO at scale

Live webinarTuesday, August 11 · 12PM ET / 9AM PT
Ploy
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Conversion FactoryConversion
Factory

Scale content without the AI slop. A live workshop with Corey Haines of Conversion Factory, hosted by Ploy.

Live webinar

Who's on
the docket

Thousands of marketers use Corey's skills, and today he'll show how he runs SEO + AEO at scale.

Corey Haines
Speaker

Corey Haines

Co-founder, Conversion Factory

Founder of Conversion Factory and SwipeFiles — read by 30,000+ SaaS marketers. Ten years building marketing engines for 100+ startups.

Will Gao
Host

Will Gao

Co-founder & Head of Growth

Co-founder of Ploy, the platform that turns your website into a growth engine. Previously led growth at Rilla.

What we'll cover

What we'll cover
today

  • 01Where SEO stands today
  • 02How to get quality at scale
  • 03Three live workflow demos with Corey
  • 04Takeaways
  • 05Live Q&A

SEO/AEO is at
a crossroads

The old way

Bound by resources

Old-school SEO output was capped by time, budget, and expertise. Quality stayed reliable, but it never scaled.

Limited by resources
SEO in the age of AI

No resource limit

AI removes the ceiling on output and cost. Scale is basically free, but generic pages give up brand, SEO performance, and quality.

Limited by quality

Scale and quality

Three ways to get
quality at scale

1

Start from your own work

Begin with something unique you already created, not a blank prompt.

2

Use what only you know

Leverage unique data or expertise no competitor can copy.

3

Codify your brand

Encode your voice and standards so every page stays on brand.

3 Ploybooks

The three workflows
for today

01

First-party content repurposing

InA real video, talk, or post

OutBlog + newsletter + social, on brand

02

Programmatic SEO

InAn SEO/AEO opportunity + data

OutSpecific, useful, on-brand pages

Claude CodeClaude Code
03

Landing page creation

InAn offer or campaign idea

OutA converting, on-brand page

Demo 01 of 03

Turn 1 video into
a week of content

First-party content repurposing

The workflow

1

Grab the transcript

Pull the YouTube source

2

Slurp the brand

Bring brand context into Ploy

3

Repurpose with AI

Draft in the brand's voice

4

Publish to the stack

Ship to owned channels

Generated from one transcript

SEO landing pageOwned
Newsletter issueOwned
Social post setDistribution

Demo 02 of 03

SEO + AEO at scale
and slop-free

Programmatic SEO

The workflow

1

SEO audit

Find the opportunity

2

Content strategy

Shape the page model

3

Deep research

Enrich with real data

4

Watch-video skill

Layer in first-party proof

Sample page set

50 use-case pagesOn brand
Real data per pageSpecific
Brand QA in the loopQuality

Demo 03 of 03

Ship a page that
actually converts

Landing page creation

The workflow

1

Offer strategy

Clarify the positioning

2

Copywriting

Write the page narrative

3

Design

Build it on brand in Ploy

Live landing page

Sharper positioningStrategy
On-message copyCopy
Converting layoutDesign

What holds up at scale

What to keep in mind
while you build

1

Start with first-party content or real strategy

2

Use AI to scale the expertise you already have

3

Stack skills instead of relying on one-off prompts

4

Keep brand context in the loop the whole way

5

Templatize your repeat workflows

Ploy
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Conversion FactoryConversion
Factory
Open floor

Q&A

Thank you!

Corey Haines

Co-founder, Conversion Factory

Will Gao

Co-founder & Head of Growth