Ploy × AAA Club AllianceSeptember 23, 2026

Turn every campaign into a learning loop

A working session on faster experiences, member relevance, and accountable growth.

Start with the standard Adam set

Show the work

“There is a lot of hype in that space, and a lot of smoke and mirrors, let us be honest.”

Adam Sosinsky, Head of Digital Experience

AAA’s stated priorities

The job to be done

AAA already has awareness. The opportunity is to make the full value easier to understand, target, test, and measure.

Speed

Build and respond while the opportunity is still live.

Targeting

Use finite media dollars against the right consumer audiences.

Awareness

Show members the value they already own beyond roadside towing.

Retention

Bring lapsed members and insurance customers back with relevance.

Testing

Let winning creative shape the next page and the next campaign.

Attribution

Count each visit consistently from ad through conversion.

The architectural difference

Keep the stack. Add the loop.

Gradial can continue helping AAA create and govern work inside its systems. Ploy runs selected destinations and connects each one to the campaign and its result.

Gradial

Accelerates and governs the content supply chain across the systems AAA already owns.

Ploy

Runs the selected page, links it to the ad and audience, and records what happens next.

The routing model

AAA stays in place

Ploy answers only the routes AAA chooses to hand over. Everything else passes through unchanged.

Visitor

Arrives through an ad, email, search, or direct visit.

Ploy routing layer

Checks whether this address belongs to Ploy or the current AAA site.

Existing AAA site

Almost every AAA route

Passes through to the existing AAA experience with no rebuild or migration.

Ploy page

Selected growth routes

Ploy serves pages such as /discounts, campaign destinations, or a controlled test.

Gradial + AAA systemsCreate, govern, and approve contentPublish through the route AAA chooses

Awareness at volume

$220

The average annual savings available to members who use AAA discounts and rewards, according to the briefing.

PAGE 01

New member

Show what they bought before the first tow.

PAGE 02

Tow-only member

Reveal benefits they have never used.

PAGE 03

Teen driver household

Connect safety, insurance, and travel value.

PAGE 04

Lapsed member

Build a relevant reason to return.

Live build prompt

One brief becomes a page family

Build the first page live, then let Adam choose the next audience or benefit in the room.

Brief Ploy

Create a benefit page for a new AAA member in ZIP code 08701 who has never used a discount.

AAA brand systemLocal benefitsHuman approvalMatched campaign

Ready to buildBuild page

The ad learning loop

The holy grail has 4 visible steps

The demonstration should include a losing variant. A perfect dashboard would prove less.

Create

Generate ad variants and a matched destination for each idea.

Approve

A person at AAA reviews every asset before anything goes live.

Syndicate

Send approved work to supported channels with clear campaign lineage.

Learn

Use winners and losers to decide what Ploy builds next.

The next batch starts with evidence from the last one.

Attribution

Follow one visit all the way through

The proof is a single, understandable record across campaign, page, behavior, and outcome.

Road-trip savings

Page

Local member benefits

Action

Explore hotel offer

Outcome

Benefit redeemed

visitor record

measurement model

next decision

Credibility comes from going first with the awkward parts

Say the limits before anyone asks

Clear boundaries make the working demonstration believable.

Human approval

Every ad and page has a named reviewer before publish.

Enterprise proof

AAA would be Ploy’s first consumer deployment at this scale.

Security status

Use one internally agreed answer for SSO and SOC 2.

Company size

Ploy is a 14-person team with direct founder access.

One hour, paced for proof

Run of show

Move quickly through page creation. Spend the hour on architecture, the learning loop, and fit.